Ratings

i98FM has retained its position as the most listened-to radio station in the Illawarra, according to the latest Xtra Research results.

The station has won all shifts, continuing its domination of the Illawarra market with 32.2% of Illawarra residents (aged 10-54) choosing i98FM as their preferred station. This is a full 14.1 points ahead of its nearest commercial rival, Wave FM, at 18.1%.

i98FM's Marty, Christian, and Bella for Breakfast continued to be a hit with listeners, with 26% of the Illawarra audience tuning in. The station's Workday show, hosted by Cam, also came out on top, with 25.5% and 26.3% of listeners choosing the morning and afternoon shows, respectively.

i98FM's long-standing Drive show, hosted by Maje Saba, remained immensely popular over Wave FM, with 26% of listeners tuning in compared to Wave FM’s 17.1%.

i98FM’s total audience stands at 116,900 as opposed to Wave FM’s 87,000.

General Manager of WIN Radio, Genevieve Gordon, said she was thrilled with the results.

"We put our listeners in the Illawarra at the forefront of everything we do, and today’s results demonstrated that. Everything from our music, our talent line-up, our competitions and television commercials are community focused, and it is this reason that the Illawarra keep tuning into i98FM. Once again, we continue to be the stronghold in the Illawarra market.”

i98FM’s Station Manager Tia Davis, praised the team at i98FM for their continued dedication and hard work. “This was such a team effort and at i98, we are so proud of what we have achieved. Our staff are passionate and committed to producing the best on and off-air product for our audience, so today’s result is a humbling reminder of why we do what we do. Thank you to the Illawarra Community for your continued support.”

Station listened to most 5:30am – 12 midnight, Mon – Sun.

ALL PEOPLE 10+
i98FM - 26.0
WAVE FM - 17.2
ABC - 11.4
TRIPLE J - 10.9

ALL PEOPLE 10-54
i98FM - 32.2
WAVE FM - 18.1
ABC - 5.0
TRIPLE J - 15.9

ALL PEOPLE 25-39
i98FM - 30.1
WAVE FM - 18.5
ABC - 3.8
TRIPLE J - 18.4

ALL PEOPLE 25-54
i98FM - 31.6
WAVE FM - 17.8
ABC - 5.7
TRIPLE J - 12.9

ALL PEOPLE 40+
i98FM - 21.7
WAVE FM - 16.1
ABC - 17.2
TRIPLE J - 3.9

BREAKFAST
i98FM - 26.0
WAVE FM - 17.0
ABC - 12.7
TRIPLE J - 11.2

MORNING
i98FM - 25.5
WAVE FM - 17.1
ABC - 10.0
TRIPLE J - 11.3

AFTERNOON
i98FM - 26.3
WAVE FM - 21.0
ABC - 9.3
TRIPLE J - 11.1

DRIVE
i98FM - 26.0
WAVE FM - 17.1
ABC - 10.8
TRIPLE J - 13.7

EVENING
i98FM - 19.3
WAVE FM - 11.7
ABC - 15.9
TRIPLE J - 16.4

WEEKEND
i98FM - 24.1
WAVE FM - 16.6
ABC - 12.9
TRIPLE J - 12.6

CUMULATIVE AUDIENCE
i98FM - 116,900
WAVE FM - 87,000
ABC - 52,000
TRIPLE J - 48,900

SOURCE: Xtra Insights Wollongong Survey # 1 (October 2 – October 21, 2023).
Station Listened To Most %:
Mon – Fri 05.30-0.900 (Breakfast)
Mon – Fri 09.00 – 12.00 & 12.00-16.00 (Workdays)
Mon – Fri 16.00 – 19.00 (Drive)
Mon – Fri 19.00 – 24.00 (Evening)
Sat – Sun 05.30 – 24.00 (Weekends)